Nicotine pouch and snus strength: mg, dots and NI
Pouch strength can mean nicotine per pouch, concentration in mg/g, or the product’s own strength label. NI uses mg per pouch because it is the amount contained in one portion.
NI 00 mg nicotine per pouchNI 10.1–3 mg nicotine per pouchNI 23.1–6 mg nicotine per pouchNI 36.1–9 mg nicotine per pouchNI 49.1–13 mg nicotine per pouchNI 513.1–20 mg nicotine per pouchNI 6>20 mg nicotine per pouch
A new open comparison standard
NI separates measurable nicotine content from the manufacturer’s own label. Words such as Strong, Extra Strong and Ultra, and dots on the can, remain separate facts and do not determine NI.
NI describes the nicotine contained in one pouch. It does not predict the exact absorption rate or how intense a product will feel.