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mg per pouch or mg/g?

mg per pouch is the total nicotine in one portion. mg/g is the concentration in the filling. A 0.5 g pouch at 20 mg/g contains 10 mg nicotine and receives NI 4.

0.5 g × 20 mg/g = 10 mg/pouch = NI 4

NI describes the nicotine contained in one pouch. It does not predict the exact absorption rate or how intense a product will feel.